Pure Rooh
Pure Rooh handcrafted attar bottle in golden light

Attar Maison · Est. Tradition

Pure
Rooh

Handcrafted alcohol-free attars, distilled from timeless traditions and worn with quiet elegance.

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Alcohol-FreeHalal CertifiedLong Lasting
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Artisan pouring attar oil

The House

Fragrance, unhurried.

A quiet return to the old ways of perfumery — oud aged in glass, rose distilled at dawn, every bottle shaped by hand. No alcohol, no shortcuts.

Alcohol-Free
Pure oil, no drying spirit.
Halal Certified
Sourced with integrity.
Long Lasting
Six to twelve hours on skin.
Premium Oils
Aged, distilled, curated.
The Craft →

The Collection

Eight fragrances,
each a small ritual.

A curated maison of alcohol-free roll on attars — hand-poured in small batches and dispatched from our atelier. Limited launch pricing from ₹349.

Pure Rooh attar collection flatlay
Oud attar bottles on display

  • Musk Rizali

    Soft. Powdery. Skin-like.

    ₹999₹549

  • Lavendar

    Calm. Herbaceous. Fresh.

    ₹899₹349

  • Fitrat

    Golden. Effortless. True.

    ₹899₹349

  • Mukhallat Oud

    Deep. Resinous. Traditional.

    ₹899₹349

  • White Oud

    Creamy. Clean. Smooth.

    ₹899₹349

  • France

    Fresh. Refined. Elegant.

    ₹899₹349

  • Purple Oud

    Floral. Modern. Elegant.

    ₹899₹349

  • Vampire Blood

    Bold. Spicy. Mysterious.

    ₹899₹349

The Craft

Every drop is a slow decision.

Sourced with reverence. — Pure Rooh Ingredients

01 · Ingredients

Sourced with reverence.

Oud from Assam, rose from Ta'if, saffron from Kashmir — each chosen at its origin, at the height of its season.

Distilled by hand, aged in glass. — Pure Rooh Craft

02 · Craft

Distilled by hand, aged in glass.

Drawn slowly through traditional deg-bhapka distillation, then rested in glass until every note settles into place.

A scent that remembers you. — Pure Rooh Longevity

03 · Longevity

A scent that remembers you.

One application unfolds across six to twelve hours, deepening with the skin and lingering on cloth.

Worn close, felt closer. — Pure Rooh Ritual

04 · Ritual

Worn close, felt closer.

Alcohol-free means intimacy. Apply to the pulse and let the attar reveal itself, slowly.

Testimony

Whispers from those who wear us.

Oud attar bottles

"

Royal Oud is unlike anything on my shelf. A single touch on the wrist lingers into the evening — refined, ceremonial, and unmistakably itself.

AK

Ayesha 

"

The Mukhallat is a masterclass in restraint. I've worn niche houses for years, and Pure Rooh sits comfortably beside them at a fraction of the cost.

RM

Rehan

New Delhi

"

I gifted Rose Sultan to my mother — she said it reminded her of her grandmother's dressing table. That, for me, was everything.

ZA

Zara Ahmed

Bengaluru

"

The packaging, the weight of the bottle, the depth of the fragrance — every detail feels considered. This is a house that knows its craft.

KV

kamraan

Hyderabad

@PureRooh

From the atelier

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Attar bottles on an atelier shelf

Questions

For the curious

  • Attar is a traditional, alcohol-free perfume oil distilled from botanicals — flowers, woods, resins, and spices. Because it contains no alcohol, it wears closer to the skin and unfolds slowly over many hours.

  • Yes. Every Pure Rooh attar is 100% alcohol-free and halal-certified, composed only from pure essential oils and natural carriers.

  • Between six and twelve hours on the skin, and even longer on fabric. Longevity varies by composition — heavier oud and amber attars last longer than lighter florals.

  • Dab a small amount onto pulse points: the wrists, behind the ears, the base of the throat. A little is more than enough — attars are highly concentrated.

  • Yes, we deliver pan-India. Once you place an order via WhatsApp, our atelier will confirm dispatch details and share tracking.

  • Add your fragrances to the cart, proceed to checkout, and share your details. On placing the order, a WhatsApp message is generated to our atelier for confirmation and dispatch.

Visit · Write

A conversation,
not a transaction.

Every Pure Rooh order begins with a message. Reach us on WhatsApp for recommendations, samples, or bespoke compositions.

Atelier

F-145/15, Shaheen Masjid, Okhla, New Delhi – 110025, India

Email

pureroohattars@gmail.com.com
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